Y2K Fashion. We have already reviewed the fashion of the 80s and 90s, now it is time to revive the fashion trends that marked the beginning of the 2000s. The “lack of good taste” returns with great force and new airs.
Y2k fashion ( fashion of the 20th century)
The Y2K style is the explanation for many of the micro trends that we are witnessing lately. Microtrends that return like Ugg boots, Von Dutch caps, Juicy Couture sweatshirts, low-rise jeans, or Skechers sports shoes. The trend emerged at the beginning of the current millennium in which its wonderful stylistic excesses were fused with the street fashion of the recently abandoned 90s.
The pop icons of those years were those who really defended and preached the Y2K, from Destiny’s Child, through Christina Aguilera or Britney Spears to the revered Paris Hilton, an indelible icon of that time. Now it is the turn of a new generation of young people willing to defend one of the styles that have left the greatest mark on popular culture. Basically, it is any trend rescued from the 2000s, those that little by little is returning to our lives summoned by the rule that dictates that fashion returns every 20 years and that it is cyclical, all that is Y2K.
The term Y2K (the year 2000) also refers to what is popularly known as the 2000 effect or millennium error. In which it was thought that computers and digital items would stop working due to a failure in their systems with the turn of the year between 1999 and 2000.
Many fashion firms have brought different elements typical of the beginning of the century. Prada has brought back its nylon bags and bandeau tops, Chanel flirts with the low-rise pants that only suited Paris Hilton, and makeup brands are once again boosting their gaudy colored eyeshadow palettes. Some brands have turned entirely to this new aesthetic. The criterion that something feels good or not has gone to the background, overshadowed by a better rigor. If I like it I wear it, and if it attracts attention is a plus.
There is a consensus that the 2000s were horrible for fashion. We swore that we were not going to make certain blunders again. But we have already embraced in all contexts garments that objectively do not stylize us too much. Now we are starting to exploit something unthinkable: leggings with a blazer. All our notions of the aesthetic and the harmonic have collapsed. The new fashion paradigm is “who cares what I wear?”
The Y2K aesthetic not only invades our wardrobe but also seeps into our entertainment and the digital world. Our profiles on social networks, the resurgence of the “boy bands”, the fanaticism to MTV, or the love for logos. It has a lot to do with stopping being embarrassed by consumerism, bad taste, spending money on disposable things, almost ridiculous. Stop denying our vulgar side. Now we want all those things that we know we will regret next year. We want to laugh at them with pride. They may not be years of elegance and good taste, but they are going to be fun and different.
The main users of social networks are young adults whom 2000 found in their teens. So there is an element of nostalgia that is easy to exploit. Gen Z is too young to have experienced the style of the 2000s but thought about it. They also have the right to experience their own tacky splendor.
The return of the Y2K style is loaded with a carefree and energetic spirit and lets us see in a completely natural way that the fact that fashion is cyclical is more than a statement. The current styles are a reinterpretation of what already existed before. That is why it is not surprising that the Y2K returns reincarnated in the most faithful way possible through new clothes, music, and images.
If picking up the best of the past seems to be the trend in the world of fashion. It seems like a good idea to save the best clothes for today. Nothing is more magnetic in clothing than those slogans that survive, reinvent themselves, endure, come and go. It reminds us that while fashion loves change, it also loves what does not lose strength or relevance.