Discover the origin of this popular garment and how to combine it in our day today.
Denim jackets have become an essential in every wardrobe, even adapting with linings for winter fashion. It is a very popular fabric and either as a jacket or another type of garment, denim has been with us for centuries without going out of style.
Far from being created as an object to wear, denim dates back to the 18th century. At that time, a new type of fabric was born in French territory. This turned out to be especially resistant and interesting for the creation of tents and awnings; And it would not be until the mid- 19th century, when the German commercial for denim for tents, Levi Strauss, revolutionized the industry with a novel purpose for the fabric.
At the height of the gold rush in the United States, Strauss, based in San Francisco with his tent business, devised the prototype of the jeans that we know today. He created with denim, until then only used for tents, a pair of pants resistant enough for the miners.
In his association with Jacob Davis, the pants were reinforced with rivets and his signature bronze-coloured thread. They made the garment a practical and essential tool that, triumphant in its resistant role, evolved and conquered other work uniforms, such as that of farmers. It remained present over the years, making its place in the world of fashion, until today, being one of the most popular and used fabrics around the world.
In the year 2018, the company Levi Strauss & Co . it entered more than 5.5 million dollars.
Present throughout this time, jeans have been characterized by a youthful style. A provocative garment that young people wore to show their nonconformity. They became banned in spaces such as American cinemas or universities.
In 1954, actress Marilyn Monroe wore a denim jacket in the movie ‘ River of No Return ‘. Thus she became the first known woman to wear this fabric. It was a revolution in the first steps towards the fall of gender barriers in the world of denim garments.
In the 1960s, in the midst of the hippie movement, American women began to wear jeans. While on the other side of the pond, in the same decade, the French designer, André Courrèges, introduced the garment into women’s fashion. What triggered, in the 70s, in the social acceptance of it. In that decade, it ended up becoming popular and becoming the eternal garment that we know today.
Match the cowboy
Jeans are a staple in every wardrobe. Recurring and practical, combined with the appropriate garments, we can make the garment part of an informal or more dressed look. Denim garments have evolved along with fashion and today we can find jackets, for example, of all sizes and shades. One of the latest fashion trends is to decorate the back with ethnic motifs, drawings or ornaments. We leave you some ideas :
There are even more daring:
What’s more, denim has come to conquer all kinds of garments, from the classic pants and jackets, to dresses, skirts and accessories :