The South Korean Fashion Industry Matured as A Manufacturing Base for Overseas Brands

January 19, 2014Posted by vomagzin Fashion Issue

South Korean fashion industry (including clothes, beauty care products and different brands) are quickly making a name for themselves in the Japanese fashion market. With a built notoriety for craftsmanship, South Korean firms are likewise known to rapidly embrace forefront prevailing fashions. They seem sure that Japan’s warmth for South Korean music, TV and different manifestations of famous society will make as triumph in the fashion planet.

The South Korean ladies’ clothes mark Dolly & Molly opened its first store in Japan in Parco outlet chain in Shibuya, Tokyo, on Aug. 23. Offering vivid, fun plans, the brand’s fame was supported after its items were worn by parts of the hit groups Girls’ Generation and Kara. Dolly & Molly set up a road corner outside Parco on Sept. 1 to produce buzz for the shop. The brand produces its items and joins the most recent plans. Cut and sewn pieces require about ¥5,000 to ¥8,000, which is sensible for a Parco store.

E-Land Co., an apparel maker and retailer with more than 10,000 stores in South Korea and China, opened an outlet of its SPAO brand of cool and business attire for men and ladies in Yokohama in July. In light of the most recent European plans however made for the Asian body, its items are evaluated at something like 70 percent to 80 percent of the aforementioned at individual quick fashion retailer Uniqlo. The store is making a product offering particularly for the Japanese market, with the point of opening 30 stores here by 2015.

South Korean beauty care products mark Tonymoly, which is currently sold in 15 nations, has gotten second-level garments retailer M’s Co. to be its executor in Japan. Its first store opened in June and the firm is trying to rapidly open 100 extensions.

The South Korean fashion industry developed as an assembling base for abroad brands, however weight from shabbier work in China and somewhere else has aroused the industry to improve its brands and look for businesses in different nations.

While some accept the Korean popular society blast in Japan has chilled, there has been an enduring build in clothes retailers in Tokyo’s Harajuku locale and online that offer South Korean brands. Japan’s yearly attire business sector is assessed to be worth ¥9 trillion, more than three times that of South Korea, making it an alluring terminus for South Korean organizations looking to stretch further abroad.


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